#Biggest spotify podcasts plus

In that earnings report, Spotify announced it was acquiring Gimlet Media, the production company behind popular shows like StartUp, Reply All, Crimetown and The Pitch. In February, the company made its two biggest podcast moves of the year.

#Biggest spotify podcasts plus

'We thought we would actually be able to achieve our goals, so it was like: 'Okay, now we're ready to scale.' But there was a good year plus learning that went into it.' 'We were testing a lot in 2018,' Holt continued. You can disable notifications at any time in your settings menu. It was a sign of what was in store for 2019: Spotify had flung its gates open wide, and it was ready to make podcasts a bigger piece of its audio offering - and its business. In return, the streaming service promised valuable data on performance, audience demographics, followers, listener locations and engagement. As part of the Spotify for Podcasters program, creators could post their shows from their aggregator or host. In October 2018, the service opened up its podcast section to everyone. 'Podcasts are just a great complimentary product.' Holt said the company realized the first step was to expand its catalog. 'We realized that people who were already in love with Spotify for music, it's a natural evolution to offer something complimentary to music on the service,' Spotify's Vice President, Global Studios and Video Courtney Holt explained. Over time, it became popular, and Spotify realized it might be on to something. During a test in Germany, the company noticed a music publisher had posted audiobooks and other content on the service. Spotify's podcast push actually began in 2017. And the effort won't end as 2019 comes to a close. It spent big, locked down exclusive shows and introduced several new features for users. In that same news drop, Spotify also proclaimed it was ready to become a power player in the world of podcasts.

As part of its earnings announcement, the company revealed that it had finally made a profit - a benchmark that seemed somewhat unattainable given the service's expensive operating costs. By February, 2019 was already a huge year for Spotify.